Showing Up Isn't Enough

Seth Godin has a unique view on marketing.

From the man himself, Seth Godin:
Beyond showing up
You've probably got that part nailed. Butt in seat, smile on your face. We often run into people who understand their job to be showing up on time to do the work that's assigned.
We've moved way beyond that now. Showing up and taking notes isn't your job. Your job is to surprise and delight and to change the agenda. Your job is to escalate, reset expectations and make us delighted that you are part of the team.
Showing up is overrated. Necessary but not nearly sufficient.
Posted by Seth Godin on January 28, 2013